logo studio roma

Back to Blog

Google Fonts

Pablo Romera foto

Pablo Romera 


 July 20, 2023 / 5 min read

Pablo Romera foto

Google Fonts: The Pros and Cons of Importing and Alternatives for Web Design and Development

Selecting the right font is an essential aspect that can significantly impact a website's overall aesthetics and user experience. Google Fonts have been a popular choice for many developers due to their extensive library and ease of integration. However, before you import Google Fonts into your website, it's crucial to understand both the advantages and potential drawbacks. In this article, we will explore why you should reconsider using Google Fonts and present some viable alternatives for a more tailored and efficient font solution.

Google Fonts

When it comes to web typography, Google Fonts have become the go-to choice for countless websites across the internet. Offering a vast array of font styles and variations, Google Fonts have made it simple for developers to incorporate attractive typography into their projects. However, there are valid concerns that may prompt you to explore other options.

Slow Loading Speed

One major drawback of using Google Fonts is their reliance on external servers to load font files. This can lead to slower loading times for your website, which can deter users and negatively impact your search engine rankings. Site speed is a critical factor in SEO, and if your pages take too long to load, it could result in higher bounce rates and reduced user engagement.

Privacy Concerns

When you import Google Fonts into your website, you effectively allow Google to track your site's visitors. This raises privacy concerns for individuals and organizations that prioritize data protection and prefer not to share user information with external companies. If privacy is a top priority for your website, you may want to consider alternatives that don't involve external font services.

Design Inconsistencies

Given the popularity of Google Fonts, there's a chance that other websites are using the same font as yours. This can lead to a lack of uniqueness and differentiation in your website's design. Creating a memorable and distinctive user experience is crucial for online success, and using commonly available fonts might hinder that goal.

What Should We Do Instead?

Fortunately, there are alternatives to importing Google Fonts that offer better control, improved loading speeds, and enhanced privacy. One effective option is to use self-hosted fonts.

Self-Hosted Fonts

Self-hosted fonts, as the name suggests, are stored on your own server. This means you have complete control over their loading speed and can eliminate any dependencies on external servers. Additionally, self-hosted fonts can address privacy concerns since user data is not shared with third-party font providers.

How to Use Self-Hosted Fonts

If you're interested in using self-hosted fonts, follow these steps:

Find Your Desired Font: Head over to https://gwfh.mranftl.com to discover a font that suits your website. Customize the folder prefix, select the styles you need, and download the font files optimized for modern browsers.

Organize the Font Files: After downloading the font files, create a "fonts" directory within your website's public folder. Place the font files in this directory for easy access.

- project folder
	- public
		- fonts

CSS Integration: Copy the CSS code provided by the font provider and paste it into your website's "globals.css" file. This step ensures that your website references the self-hosted font correctly.

@font-face {
  font-display: swap;
  font-family: "Montserrat";
  font-style: normal;
  font-weight: 400;
  src: url("../fonts/montserrat-v25-latin-regular.woff2") format("woff2");

Priority Loading: To enhance your website's performance, you can instruct your browser to prioritize loading your fonts first. Add the following link tag to your _document.js or wherever your Head component is present:


By following these steps, you can successfully use self-hosted fonts on your website, combining design flexibility with optimized loading speed and enhanced privacy.

FAQs (Frequently Asked Questions)

1. Are Google Fonts completely free to use?

Yes, Google Fonts are entirely free to use for personal and commercial projects. You can easily embed them on your website without any cost.

2. Can I use Google Fonts offline?

No, Google Fonts require an internet connection to load. Since they are hosted on external servers, your website must access those servers to retrieve the font files.

3. Can using Google Fonts affect my website's SEO?

Yes, the loading speed of your website, influenced by Google Fonts, can impact your SEO performance. Slow-loading websites often have higher bounce rates and lower search engine rankings.

4. How can self-hosted fonts improve my website's performance?

Self-hosted fonts reduce the dependency on external servers, leading to faster loading times. This can result in a better user experience and improved SEO rankings.

5. Are self-hosted fonts more secure in terms of user privacy?

Yes, self-hosted fonts do not require connections to external servers, ensuring that user data is not shared with third-party font providers.

6. Is there any risk of self-hosted fonts causing design inconsistencies?

No, self-hosted fonts allow you to maintain design consistency since you control which fonts are used on your website.


While Google Fonts have been widely adopted for their convenience and variety, they come with certain drawbacks that may not align with every website's needs. Slow loading speeds, privacy concerns, and design inconsistencies are legitimate considerations when deciding on your website's font solution. Self-hosted fonts offer an alternative that grants greater control over loading times and user data, as well as the ability to craft a more unique design. Ultimately, the decision lies in understanding your website's priorities and selecting the font option that best aligns with your goals and user experience.